Tuesday, December 8, 2009

The Technical How-To of Managing An Exhibition

The last weekend has been a hectic one for me. The company that I work for had their second partnership with an international bank. Here are some details that one will need to know to ensure that an exhibition runs well.

Pre-Exhibition Measures for the day:
- Provide a limited refreshments to the exhibitor- as an 'emotional assurance' that the organiser is looking after the participants.
- Security and Organiser has early-day-walk to ensure that safety of merchants ware have not been compromised.
- Security and Organiser have walk to ensure that all walkways are clear and safe for the public to access to. All cables and wires are neatly in place in main thorooughfare to avoid the public from falling over or injury themselves.
- To ensure that only participating merchants, and organiser has access to the exhibition venue before the show. Individuals without the proper authority to come in (i.e. exhibition name tags) is not to be allowed in at any time as this will compromise the safety of all parties involved.

During The Exhibition:

Three aspects of the technical aspect had to be looked at to ensure that the telecommunications and network lines run smoothly.

1) Payment terminals run smoothly- Merchants need to have staff who are able to operate credit card terminals. This includes pre-exhibition training to ensure time is not wasted during the sale process.

2) Electricity supply does not short circuit- An electricity trip is the result of overload usage, especially by merchants that decide to run electrical appliances.

It is also the worst thing to happen in the midst of a credit card transaction, as it could result in the loss of "sale" as well.

3) Phone lines are working- In the event that the bank is unable to provide a "wireless" terminal, phone lines are necessary. Further, wireless credit card terminals are limited in the application & functionality.

Phone lines which are "offline" will cause the credit card terminals to not work. Hence it could occur in the loss of a "sale".

From here, it could be seen that three aspects- telecommunication cables and electricity supply, as well as trained staff is required to operate the credit card terminals.

4) Technical Support- Another overlooked aspect is that the bank should provide adequate staff in the case of technical support for the usage of the credit card terminals.

Usage of credit card terminals includes functions of
- checking reward points amount,
- knowledge of keying card to redeem points for purchases,
- doing the daily transaction summary for the day.

5) Network support for technical failures-
- the speed of support in the event of electricity trip
- the speed of support in the event of credit card in-accessability.

6) Methods of illiciting sales & transactions by participating merchants
- to ensure that all merchants play fair, by ensuring that they do not utilize audiovisual equipment that will cause economic damage to another merchant, or cause another merchant to complain.
- to ensure that all merchants have 'open line of access' to the organiser in the event of a 'foul play" by other participating merchants.
- to ensure that security and organiser take strict action against merchants who violate rules & regulations.
- in the midst of the crowd & sales, there will be "illegal" merchants- who will try to come in and sell their ware "unannounced", and without going through the proper channels. This will not only compromise the safety of the public, but also the economic output of the "legal" merchants in the exhibition concerned. In this situation, the venue security will be summoned to remove these individuals.

7) Safety of public is not to be compromised.
- All buntings or ware displayed does not compromise the safety of the public, i.e helium balloons, & thoroughfare is to be always clear.

End of the Day Measures:
- Security & staff to take the end-of-the-day walk to ensure that all things are kept.
- 'Loose ends to be tied'- hanging cables (if ever any), and other details.

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